AI Insights · Timothy · July 2023
Top 5 Beauty Retail iOS Apps in Italy: Q2 2023 Performance
Explore the performance metrics of the top 5 beauty retail iOS apps in Italy for Q2 2023, including weekly downloads and active users.
In the second quarter of 2023, the top 5 beauty retail iOS apps in Italy showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at the trends observed for each app.
versione obsoleta - Sephora saw a fairly consistent trend in weekly downloads, starting at around 5.7K in late March and dropping to a low of 3.7K in early June before recovering to approximately 5.1K by the end of June. The app's weekly active users hovered around the 30K mark, peaking at 30.7K in the final week of June.
Douglas - Parfüm & Kosmetik experienced fluctuations in weekly downloads, with numbers ranging from a high of 5.1K in early April to a low of 3.3K in early June. Weekly active users showed a similar pattern, peaking at 28.7K in early April and gradually declining to around 25K by the end of June.
Notino: profumi e cosmetici had a variable download trend, starting at 4.9K in late March and dropping to around 2.1K in early May before bouncing back to 4.7K by mid-June. Active users for this app showed growth from 14.2K in late March to a peak of 15.9K in mid-June.
LOOKFANTASTIC: Beauty & Makeup maintained a modest download rate, peaking at 1.6K in late April and dropping to a low of 832 by the end of June. The app’s active users remained relatively steady, fluctuating between 4.2K and 5K throughout the quarter.
Marionnaud showed a gradual increase in weekly downloads, starting at 459 in late March and peaking at 1K in early May, before stabilizing around 557 by the end of June.
For more detailed insights into these apps and their performance, visit Sensor Tower.
